1 Information We Collect
lv44 collects personal data from you in several ways: directly when you register an account, indirectly through your use of the platform, and in some cases from third-party verification and payment partners. We collect only the data that is necessary for the purposes described in this Privacy Policy. The categories of personal data we collect are set out below.
Registration and Identity Data
When you create an lv44 account, we collect your full legal name, date of birth, email address, username, and the password you choose (stored in hashed, non-reversible form). This data is required to create and maintain your player account and to verify that you meet the minimum age requirement of 18 years. Without this data, we cannot open an account for you.
Know Your Customer (KYC) and Verification Data
To comply with anti-money laundering (AML) obligations and to confirm your identity before processing withdrawals, lv44 may request copies of government-issued identity documents (such as your National ID card or passport), proof of address (such as a utility bill or bank statement issued within the last three months), and in some cases proof of payment method ownership. These documents are processed securely and retained only for as long as required under applicable AML and record-keeping obligations.
Financial and Transaction Data
lv44 records all deposit and withdrawal transactions associated with your account, including the amount, date, time, payment method used (for example bKash, Nagad, Rocket, Visa, or Mastercard), and transaction reference number. We do not store full card numbers or mobile banking PINs — payment processing is handled by our certified payment partners who are subject to their own data security standards.
Technical and Usage Data
When you access lv44 via a browser or mobile device, we automatically collect certain technical data, including your IP address, device type, operating system, browser type and version, screen resolution, session start and end times, pages visited, games played, bets placed, and referring URL. This data is used for fraud detection, platform security, and improving the overall player experience.
| Data Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, username | Registration form |
| KYC Documents | National ID, passport, proof of address | Document upload |
| Financial Data | Transaction amounts, payment method reference | Payment processor |
| Contact Data | Email address, support chat transcripts | Account registration, support interactions |
| Technical Data | IP address, device type, browser version | Automatic collection |
| Behavioural Data | Games played, bets placed, session duration | Platform activity logs |
| Communications Data | Support emails, live chat logs | Direct interaction |
Communications Data
If you contact lv44's support team via email or live chat, we retain records of those communications, including the content of your messages and our responses. This data allows us to track the progress of complaints and disputes, ensure quality of service, and maintain a verifiable record of any agreements or undertakings made during support interactions.
2 How We Use Your Information
lv44 uses the personal data it collects for specific, documented purposes only. We do not sell your personal data to third parties, and we do not use it for purposes that are incompatible with those described in this Privacy Policy. The primary purposes for which we use your data are as follows:
- Account Management: To create, maintain, and operate your lv44 player account, including processing your lv44 Login, managing your account balance, and applying bonuses and promotions.
- Identity Verification: To verify your identity and age as part of our KYC process, in compliance with anti-money laundering obligations and our responsible gaming commitments.
- Payment Processing: To process deposits and withdrawals in BDT via your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, or City Bank) and to maintain a complete transaction history for your account.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, multiple account creation, and other prohibited conduct as defined in the lv44 Terms & Conditions.
- Customer Support: To respond to your support enquiries, process complaints, and maintain a record of any commitments or resolutions agreed during support interactions.
- Platform Improvement: To analyse usage patterns, game performance, and player behaviour data (in aggregate and anonymised form) in order to improve the platform, introduce new features, and optimise the player experience.
- Marketing Communications: To send you relevant promotional communications about lv44 bonuses, new game launches, cricket betting markets, and seasonal offers — but only where you have provided explicit consent to receive such communications. You may withdraw this consent at any time via your account settings.
- Responsible Gaming: To monitor for signs of problem gambling behaviour and, where necessary, to enforce deposit limits, session limits, or self-exclusion periods in accordance with our responsible gaming obligations.
- Legal Compliance: To comply with applicable laws, regulatory requirements, court orders, and requests from competent authorities.
No Data Selling: lv44 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. Your data is used solely to operate and improve the lv44 platform and to fulfil our legal obligations.
3 Legal Basis for Processing
lv44 processes your personal data on the following legal bases, consistent with internationally recognised data protection principles:
Contractual Necessity
The majority of data processing activities at lv44 are necessary for the performance of the contract between you and lv44 — specifically, the player account agreement you enter into when you register. This includes processing your registration data, managing your account, processing payments, and providing access to games and betting markets. Without this processing, lv44 cannot fulfil its contractual obligations to you as a player.
Legal Obligation
Certain data processing activities are required by law. These include KYC identity verification and document retention under anti-money laundering obligations, transaction record-keeping for audit and regulatory purposes, and the reporting of suspicious financial activity to relevant authorities where required. lv44 cannot waive these legal obligations regardless of any individual player's preferences.
Legitimate Interests
lv44 processes some personal data on the basis of its legitimate interests as an online gaming platform. This includes fraud detection and prevention, platform security monitoring, abuse detection, and the improvement of platform performance using aggregated analytics. In each case, we have assessed that our legitimate interests are not outweighed by your privacy interests or fundamental rights.
Consent
Where lv44 sends you direct marketing communications — including promotional emails, bonus notifications, and seasonal offers related to events such as BPL cricket season or Eid — we do so only on the basis of your explicit, freely given consent. You may withdraw your marketing consent at any time by updating your communication preferences in your lv44 account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
4 Sharing and Disclosure of Data
lv44 does not disclose your personal data to third parties except in the specific circumstances described in this section. All third parties with whom we share data are subject to contractual data protection obligations and are permitted to use your data only for the specific purposes for which it was shared.
Payment Service Providers
To process your deposits and withdrawals, lv44 shares the minimum necessary transaction data with our certified payment partners, including bKash, Nagad, Rocket, Upay, Visa, and Mastercard. These partners process your payment data in accordance with their own privacy policies and applicable payment industry security standards (including PCI-DSS where relevant).
Identity Verification Partners
lv44 works with trusted third-party KYC and identity verification providers to validate the identity documents you submit during the account verification process. These providers process your document data solely for verification purposes and do not retain it beyond the verification transaction.
Game Providers
The casino games available on lv44 are supplied by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive technical session data (such as a player session token) necessary to serve the game content, but they do not receive your personal identity data, financial data, or contact information unless you interact directly with a provider's own interface in a way that requires it.
Legal and Regulatory Disclosure
lv44 may disclose your personal data to law enforcement agencies, financial intelligence units, regulatory bodies, or courts where we are legally required to do so, or where we determine in good faith that disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity. In such cases, lv44 will disclose only the minimum data necessary to comply with the relevant legal requirement.
Important: lv44 will never share your personal data with third-party marketing companies, data brokers, or any organisation whose purpose is to re-sell or monetise personal data. If you receive unsolicited marketing communications claiming to be from lv44 that you did not consent to, please report this immediately to our support team.
6 Data Retention and Storage
lv44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
- Active Account Data: Retained for the full duration of your account being open and active on the lv44 platform.
- KYC and Identity Documents: Retained for a minimum of five years following account closure, in compliance with anti-money laundering record-keeping requirements.
- Transaction Records: Retained for a minimum of five years from the date of the transaction, for audit, AML compliance, and dispute resolution purposes.
- Support Communications: Retained for two years from the date of the last interaction, unless the communication relates to a formal complaint or legal matter, in which case the relevant file is retained until the matter is fully resolved and any applicable limitation period has expired.
- Marketing Consent Records: Retained for three years from the date consent was given or withdrawn, as evidence of compliance with consent obligations.
- Technical and Usage Logs: Retained for 12 months from the date of recording, after which they are anonymised or deleted.
Data Security
All personal data held by lv44 is stored on secure servers protected by 256-bit SSL encryption in transit and AES-256 encryption at rest. Access to personal data is restricted to authorised lv44 personnel on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training. lv44 conducts periodic security assessments and penetration tests to identify and address vulnerabilities in our data infrastructure.
In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, lv44 will notify affected individuals without undue delay and will take immediate remedial action to contain the breach and prevent further unauthorised access.
7 Your Privacy Rights
As a player on lv44, you hold the following rights with respect to your personal data. lv44 is committed to honouring these rights promptly and without unnecessary barriers. To exercise any of the rights described below, please contact our support team using the details provided in Section 8.
Right of Access
You have the right to request a copy of all personal data that lv44 holds about you. This is sometimes called a Subject Access Request (SAR). lv44 will respond to a verified SAR within 30 calendar days of receipt, providing a structured summary of your data in a commonly used, machine-readable format where technically feasible.
Right to Rectification
If any personal data lv44 holds about you is inaccurate, incomplete, or out of date, you have the right to request that we correct it. You may update most of your account information directly through your lv44 account settings. For data that requires formal correction — such as your legal name or date of birth — please contact our support team with supporting documentation.
Right to Erasure
You have the right to request the deletion of your personal data in certain circumstances — for example, if your account is closed and there is no longer a legal basis for retaining the data, or if you believe lv44 has processed your data unlawfully. Please note that this right is subject to limitations: lv44 may be required to retain certain data (such as KYC documents and transaction records) for the minimum periods mandated by AML and record-keeping law, even after you have exercised your right to erasure with respect to other data categories.
Right to Restriction
You have the right to request that lv44 restrict the processing of your personal data in certain circumstances, including where you contest the accuracy of the data, where you object to processing based on legitimate interests, or where processing is unlawful but you prefer restriction over deletion.
Right to Data Portability
Where lv44 processes your personal data on the basis of your consent or on the basis of contractual necessity, and where the processing is carried out by automated means, you have the right to receive your data in a structured, commonly used, and machine-readable format, and to transmit it to another controller where technically feasible.
Right to Object
You have the right to object to lv44's processing of your personal data where that processing is based on our legitimate interests. You also have an unconditional right to object to the processing of your personal data for direct marketing purposes at any time. Upon receipt of such an objection, lv44 will cease all direct marketing communications to you immediately.
How to Exercise Your Rights: Submit a privacy rights request to our support team at support at lv44.club. All requests are acknowledged within 48 hours and resolved within 30 calendar days. For identity verification purposes, we may ask you to confirm your identity before processing a rights request.
8 Contact and Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to lv44's handling of your personal data, please contact our support team. lv44 is committed to addressing all privacy-related enquiries professionally and within the timeframes described in this Policy.
You can reach the lv44 support team via the following channel:
Email (plain text — not a link): support at lv44.club
Our support team operates 24 hours a day, 7 days a week, including during Bangladesh public holidays such as Eid, Pohela Boishakh, Independence Day (26 March), and Victory Day (16 December). Response times average under five minutes during Bangladesh Standard Time (BST, UTC+6) business hours, and under 30 minutes at all other times.
Changes to This Privacy Policy
lv44 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, notify registered players via their registered email address. We recommend reviewing this page periodically. Your continued use of the lv44 platform following any update constitutes your acceptance of the revised Privacy Policy.
This Privacy Policy was last updated on 1 January 2026 and applies to all data collected by lv44 from that date onwards, as well as to data collected under previous versions of this Policy that lv44 continues to hold.